Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE

Date:  Sept. 28, 2010      

Burger Planet

1934 Burger Blvd.

Gary, Indiana 46406

Contact: Hans Ketchup
VP of Communications
219-555-2345

BURGER PLANET TO INTRODUCE HEALTHY MENU ITEMS

GARY, Ind. – Quick service restaurant, Burger Planet, has launched a campaign on health by adding healthy items to their menu, and by teaming up with a celebrity fitness expert. Burger Planet aims to show its customers that they not only care about their customers, but that they are also committed to offering healthy choices.

Jayne Petersen, president and CEO of Looking Glass, Inc., author of bestselling book “Looking Good in a Leotard,” and fitness trainer for Opal Whitcomb, one of the most beloved talk show hostesses of all-time, has teamed up with Burger Planet for the new health campaign. Burger Planet’s Corny the Clown will be joining Petersen in health-conscious appearances at restaurants and shopping malls all over the country. On May 12 Petersen will be at the health campaign kick-off at the Burger Planet franchise at Times Square in New York, New York.

The new menu items that Burger Planet added include gourmet salads, white meat chicken breasts and fruit packets. The fruit packets come in re-sealable plastic bags and can be substituted for the Hemisphere French Fries in any of the traditional Burger Planet combo meals.

Petersen said “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.” The message she emphasizes most is that of moderation. She wants women to know that it is okay to have a hamburger and fries as long as they stay active and eat healthy.

James E. Mullenbach III, CEO, said that for the last seven decades Burger Planet has been successful because of the emphasis on their customers. By listening to their customers and putting them first Burger Planet is the best in the industry. “Our customers desire healthy choices, of which we offer many,” Mullenbach said, “The hiring of Jayne Petersen fits perfectly in the company’s overall focus on healthy lifestyles.”

Burger Planet was founded in 1934 by James E. Mullenbach I, current president of the QSR Association. Since then, Burger Planet has served over 52 billion customers at their 8,921 franchises in every state and in 17 countries. Burger Planet is headquartered in Gary, Indiana, and is the current leader of the Quick Service Restaurant industry.

Media Contact:
Katie Landgren, PR Specialist
801-555-4422

katielandgren@gmail.com

-END-