Your quick service restaurant, Burger Planet, is looking to regain support from middle-aged women by recognizing the benefits of being healthy. Because of health concerns that are extending across the country, we would like your support in considering this change.
There has been a dramatic increase in the number of obesity lawsuits against fast food restaurants. You should consider revising the image of Burger Planet by adding a more health conscious menu to help regain support from your female consumers.
To better target these women, we would like to suggest adding healthier menu options to Burger Planet's traditional menu. These items would include white meat chicken breasts, fruit packets with five different types of sliced fruit, which are both excellent options. Along with these low-calorie options, customers will have teh ability to request all Burger Planet food products without the bun, making them low-carb options, which is great for diets such as the South Beach or Atkins diets. Mothers who take their children out to eat want healthier options for their children and for themselves.
Another option we would like to suggest is teaming up Corny the Clown with fitness specialist Jayne Petersen to promote these healthy foods. Women look to Petersen for inspiration in exercise, eating right and living a healthier lifestyle.
In 2009, 33 states had a prevalence of obesity that was equal to or greater than 25%. The movie "Super Size Me" and obesity lawsuits attacked McDonald's claiming their food made consumers obese. To counter these claims, McDonald's changed their name to include healthier food options and alternatives. Studies show that "McDonald's poseted its fastest sales increase in 17 years, a remarkable turnaround credited to its new line of salads and other "healthy" options" (Gumbel).
Subway restaurants hired spokesman Jared Fogle, an overweight flight attendant who lost 245 pounds due to his consumption of Subway sandwiches for both lunch and dinner. After Subway launched their healthy food campaign with Fogle, sales went up by 33%, one of the most successful campaigns in the fast food industry (Chancey).
As you can see, by introducing healthier food options, we can increase sales and gain support from our female target audience. The suggested revisions to your company's image are necessary in keeping up with the company's competitors. Please consider these options, as they will have a dramatic impact on the future of your quick service restaurant, Burger Planet.
There has been a dramatic increase in the number of obesity lawsuits against fast food restaurants. You should consider revising the image of Burger Planet by adding a more health conscious menu to help regain support from your female consumers.
To better target these women, we would like to suggest adding healthier menu options to Burger Planet's traditional menu. These items would include white meat chicken breasts, fruit packets with five different types of sliced fruit, which are both excellent options. Along with these low-calorie options, customers will have teh ability to request all Burger Planet food products without the bun, making them low-carb options, which is great for diets such as the South Beach or Atkins diets. Mothers who take their children out to eat want healthier options for their children and for themselves.
Another option we would like to suggest is teaming up Corny the Clown with fitness specialist Jayne Petersen to promote these healthy foods. Women look to Petersen for inspiration in exercise, eating right and living a healthier lifestyle.
In 2009, 33 states had a prevalence of obesity that was equal to or greater than 25%. The movie "Super Size Me" and obesity lawsuits attacked McDonald's claiming their food made consumers obese. To counter these claims, McDonald's changed their name to include healthier food options and alternatives. Studies show that "McDonald's poseted its fastest sales increase in 17 years, a remarkable turnaround credited to its new line of salads and other "healthy" options" (Gumbel).
Subway restaurants hired spokesman Jared Fogle, an overweight flight attendant who lost 245 pounds due to his consumption of Subway sandwiches for both lunch and dinner. After Subway launched their healthy food campaign with Fogle, sales went up by 33%, one of the most successful campaigns in the fast food industry (Chancey).
As you can see, by introducing healthier food options, we can increase sales and gain support from our female target audience. The suggested revisions to your company's image are necessary in keeping up with the company's competitors. Please consider these options, as they will have a dramatic impact on the future of your quick service restaurant, Burger Planet.
REFERENCES
Chancey, Blair. “Subway’s Savior.” QSR Magazine. 07 Aug. 2008. Web. 17 Nov. 2010. http://www.qsrmagazine.com/articles/features/119/subway-1.phtml.
Gumbel, Andrew. “McDonald’s celebrates its salad days as sales of health meals rocket.” Independent. 23 July 2004. Web: 4 Nov 2010. http://www.independent.co.uk/news/world/americas/mcdonalds-celebrates-its-salad-days-as-sales-of-healthy-meals-rocket-554179.html.
