FOR IMMEDIATE RELEASE
Date: Sept. 28, 2010
Burger Planet
1934 Burger Blvd.
Gary, Indiana 46406
Contact: Hans Ketchup
VP of Communications
219-555-2345
VP of Communications
219-555-2345
BURGER PLANET TO INTRODUCE HEALTHY MENU ITEMS
Jayne Petersen will team up with Burger Planet’s Corny the Clown in health-conscious appearances at restaurants and shopping malls all over the country.
Burger Planet has teamed up with fitness guru Jayne Petersen to launch a new campaign on health. On May 12 Jayne will be at the health campaign kick-off at the Burger Planet franchise at Times Square in New York, New York.
For this campaign, Burger Planet has added some new healthy choices to their menu. These include gourmet salads, white meat chicken breasts and fruit packets. The fruit packets come in re-sealable plastic bags and can be substituted for the Hemisphere French Fries in any of the traditional Burger Planet combo meals.
Jayne Petersen helped Opal Whitcomb, one of the most beloved talk show hostesses of all-time, to lose weight and keep it off. Jayne preaches messages of moderation, and said that she joined the Burger Planet team because “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
James E. Mullenbach III, CEO, said that Burger Planet cares about their customers and that they are committed to offering many healthy choices. By listening to their customers and by putting them first, Burger planet has been able to be successful for seven decades.
Burger Planet was founded in 1934 by James E. Mullenbach I, current president of the QSR Association. Since then, Burger Planet has served over 52 billion customers at their 8,921 franchises in every state and in 17 countries. Burger Planet is headquartered in Gary, Indiana, and is the current leader of the Quick Service Restaurant industry.
Media Contact:
Katie Landgren, PR Specialist
801-555-4422
katielandgren@gmail.com
Media Contact:
Katie Landgren, PR Specialist
801-555-4422
katielandgren@gmail.com
Great job! You included a lot of great information and quotes. One suggestion I have is Preston recommended that we do not use Petersen in the lead so maybe you can change the lead to focus more on Burger Planet's new menu.
ReplyDeleteGood work! I also was going to leave the same suggestion as Makenzie. Jayne Petersen is support to the lead. They want to emphasize the importance of a healthier lifestyle and Petersen as a support that backs it up. Overall, it sounds great!
ReplyDelete