December 7, 2010
Mr. Chris Wilson
Wilson Motor Company
328 North Main St.
Logan, UT. 84321
Dear Mr. Wilson:
The Student Health Services, an on-campus health and wellness center that provides students with many different health care services, is hosting an event open to students and the public about drunk, drugged, and drowsy driving. In our efforts to put on this event and increase awareness about these deathly issues, we would like your dealership to sponsor us $1,500. This amount would cover expenses including demonstrations, advertising, conference room reservations, and keynote speakers.
Your company is known for its outstanding customer service and commitment to Cache Valley over the past six decades. Helping our event to increase awareness about safe driving would promote your car dealership positively and allow you to become included in efforts on campus and with the community. We would place your name on programs, flyers, press release, and all promotional expenditures. Additionally we would like to offer you time, to speak about the safety features your vehicles provide.
With your sponsorship, this event increases awareness about drunk, drugged and drowsy driving among many students and community members. We have no doubt that this event will greatly impact your corporation’s image in the community. Please do consider our proposal.
Sincerely,
James Davis
Director, Student Health Services
jim.davis@usu.edu
435-797-3505
December 7, 2010
Dear Wilson Motor Company:
The Student Health Services at Utah State University is an on-campus health and wellness center that provides students with many different services including health care and support groups. The Student Health Services holds many events which students attend to learn more about how to stop smoking, raise money for breast cancer and to be educated about drunk, drugged and drowsy driving. The last event mentioned is known as 3-D week, and is being held in the month of December. We are contacting you requesting that you sponsor our 3-D week this year, by donating $1,500 to this cause.
The money that we receive will go towards promoting the event, and the demonstrations that will be at the actual event. If you choose to sponsor this event, which could have a great impact on many students’ lives, your name will be everywhere at our event. In addition to advertising at the event, we will include your name on all of the advertisements and in the press releases that we send out. This event is an opportunity for you to freshen-up your image in the community as a company that cares about safe driving and the community members themselves. We would also like to offer you time to tell those in attendance about the safety features of your vehicles.
With your sponsorship this event will reach more students who will know the effects of drunk, drugged and drowsy driving. This event is worth the time and money, and will greatly impact the image of your corporation in the community.
We believe that you are an excellent sponsor for our event. The Student Health Services are not only going to be benefitted from your sponsorship, the community and your corporation will also be at an advantage. This charitable contribution is an excellent source for a tax write-off, and will also promote your corporation within the community. The citizens of Cache Valley see that you, Wilson Motor Company, are working to keep the roads safe and keeping their families safe, they will turn to your corporation when looking for cars. Cache Valley is a family-oriented community and will feel that your company shares the same values.
According to your website, Wilson Motor seeks to serve your “valued customers for years to come.” By promoting your business and the safety features of the cars, you will be able to keep those valued and loyal customers by keeping them safe by keeping them off of the roads when they are drunk, drugged, and drowsy, three of the most dangerous forms of impaired driving. This is what our 3-D week is trying to prevent.
Thousands of car accidents occur each year that raise the number of deaths, injuries, and costs of car insurance. A good portion of these accidents are caused by one or more of the 3 following factors: drunk driving, drugged driving, and drowsy driving, also known as the three D’s. In order for us to reach our objectives of informing the public about this problem, we need to raise money. With the help of your dealership, Wilson Motor Company, we can increase our efforts to increase awareness and prevention, and minimize the results of car accidents.
Many of the cars you sell at your dealership including Ford, Lincoln, Mercury, and Nissan have built-in protection (i.e. front and side airbags, reinforced doors, head restraints, safety belts etc.) that aid in keeping drivers safe in car accidents. According to the National Highway Traffic Safety Administration, air bags have saved the lives of 17,130 people. As you increase customers’ awareness about car safety features such as these, you can increase your sales. Just because your customers may not claim to drive drunk, drugged, or drowsy does not mean that they may not be affected by others on the road that do.
Our main approach to the problem of the three D’s is “Be a friend, tell that friend,” which entails picking one or more friend that you know who participates in activities such as these, and telling them what they learned and expressing their concern. We came to the conclusion that the majority of the people attending our conference about hazardous driving are going to be ones that are currently not drinking or using drugs and then driving.
We would also like to emphasize the drowsy driving aspect. According to Edmunds.com the signs of drowsiness include, eyes closing for longer than a blink, head bobbing forward, or staring fixedly ahead without reacting to the environment. Every driver has the possibility of driving while drowsy. It is a common feeling that many people as drivers do not think is so bad, and that they will be fine. Drowsy driving kills more than 1,500 people and injures 71,000 each year, according to police reports, but many more fatigue-related crashes go unreported. Through our efforts we will be able to spread the concern to those that attend our conference and those that do not.
With your help, the Student Health Services has the ability to host a widely successful event with your help. With 15,000 students enrolled at the Logan campus of Utah State, you have the option to have the name ‘Wilson Motor Company’ heard by thousands of people. The idea of 3-D week is to decrease the amount of drunk, drugged and drowsy driving that occurs, and to raise awareness of the effects. We want your company to be known as a credible source, and as a source for safe vehicles. This event is to be directed by Ryan Barfuss, prevention specialist at the Student Health Services. Ryan has been working with Utah State for 10 years, and has directed 60 successful events and campaigns in that time.
We are requesting $1,500 for this event. The money will be spent on demonstrations, advertising, reservation of a conference room, and the keynote speakers that will be present. We will print 55 posters that will be hung up around the USU campus and various locations in the community and 200 printed programs that will be available at the actual event. We are planning to set aside one hour for our keynote speaker, and would like to invite five policemen to come in and interact with the audience using demonstrations such as a “walk the line” test, and “beer goggles,” which will demonstrate how impaired a student actually is while under the influence.
As you can see, this event has the potential to impact the lives of the 15,000 students that are in Logan, Utah, attending Utah State University. The Student Health Services has been hosting events like this for the last 20 years. As drunk, drugged and drowsy driving numbers climb each year, we have taken it upon ourselves to fight back, and we recognize that we need your help. With $1,500 we will promote your company to remind the community why they go to Wilson Motor Company for their car needs. Again, we hope that you will see the need for this event, and will consider this proposal. We look forward to hearing from you.
Sincerely,
James Davis
Director, Student Health Services
jim.davis@usu.edu
435-797-3505
Student Health Services
1200 North 850 East
Logan, UT 84322
435-797-3505
Student Health Services
1200 North 850 East
Logan, UT 84322
REFERENCES
http://www.duiattorneyhome.com
http://www.nhtsa.gov
http://www.wilsonmotor.com/dealership/history.htm
