Once you have a website, there are a few things that you need to do in order to drive traffic to your website. Search Engine Optimization is the process of getting your website as high up as possible on Google’s and Bing’s search-results pages.
This article discusses ten tips to help you get started with SEO. The tips are as follows.
· Monitor where you stand. You need to monitor your search standings so that you will know if your efforts are paying off. The article also mentions to check your “referrer log” so that you will know where your visitors are coming from, and the search terms they are using to find your page.
· Keywords, keywords, keywords! Think from the “searcher’s” perspective, what would you search for to find information on the topic? It is important to have appropriate keywords throughout your website.
· Link back to yourself. By linking back to your own site, you can boost traffic to individual pages. “You should make it standard to link back to your archives frequently when creating new content.”
· Create a sitemap. A site map is a page that lists and links to all of the other major pages on your site, making it easier for people to search your website.
· Search-friendly URLS. “Make your URLs more search-engine-friendly by naming them with clear keywords.”
· Avoid Flash. Flash doesn’t do anything for your SEO because you can’t link to a single page. If you are going to use Flash, be sure to place text and links below.
· Image descriptions. “Spiders can only search text, not text in your images -- which is why you need to make the words associated with your images as descriptive as possible.”
· Content. You need to be updating your content regularly to keep it fresh. Updating regularly is crucial for increasing traffic.
· Social media distribution. “You should be distributing links to fresh content on your site across appropriate social networking platforms.”
· Links to others. By developing a relationship with other websites, you can drive more traffic to your site. Ask the webmasters of the other sites if they will include a link to yours, just be sure to return the favor.
Tagging can be considered a type of keyword, and is assigned to a piece of information. This article discusses tags and all of the different uses. “Labeling and tagging are carried out to perform functions such as aiding in classification, marking ownership, noting boundaries, and indicating online identity. They may take the form of words, images, or other identifying marks.”
Tags can be used within a blog, which allow a reader to go to that category and view all of the posts that included that tag. Tags can also be used for an event. An official keyword may be adopted by events and conferences for attendees to use in their web publications.
A special type of tag that applies to social media is the “hashtag.” Hashtags are most commonly used with services such as Twitter. Short messages on Twitter can be tagged with one or more hashtags, which is simply a word or phrase with a # symbol in front of it. Some examples of a hashtag are #AggieLife, #Utah, #PRSSA, and #Halloween.
Tagging blog posts or websites can greatly increase your Search Engine Optimization. It is important to follow the basic rules, but you can still get creative. Just remember to think about what other people will be searching for, as it relates to your website, and use those terms to tag your page with.
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Nice article! It was very well written.
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